“Embrace the world”
More than connecting Portugal to the world and the world to Portugal, awakening in each traveler the typical Portuguese curiosity. This is our purpose and the way we position ourselves in the market. We hug who comes around, who goes around, and who comes back around. As a flag carrier, TAP embraces all flags. With this positioning, they continue to put their customers at the center, working every day to be the airline of those who are always ready to broaden horizons and embrace the diversity of the world. The diversity of the destination network and the consolidation of the role as market leaders are part of their DNA. In the Americas, Africa and Europe, TAP asserts itself as a competitive option, brings the world to Portugal and is close to Portuguese communities across the globe.